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“It’s pretty bad,” he said. “There’s houses destroyed and roofs off of houses.” John Kiley and his wife were watching television at their home in rural Woodward when they heard the warning. “I saw it two, three minutes before it hit,” Kiley said. “My wife said, go to the basement. I said no. We got in the car and went down the road. I looked out; it hit our house.” His house, barn, garage and another building were severely damaged. Many of his sheep were injured by the storm, neighbor Doug Jimeson said. “There were sheep everywhere,” Jimeson said. “Some of them have broken legs.” 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! WOODWARD, Iowa – Tornadoes swept across central Iowa on Saturday, damaging homes in several towns, ripping up farms and chasing college football fans from an open stadium and into a nearby basketball arena for shelter. No injuries were immediately reported, but authorities Saturday evening were evacuating Stratford, a town of about 746 residents 23 miles northwest of Ames. “They’re evacuating the whole town,” said Officer Luke Field of the Ellsworth-Jewell-Stanhope Police Department. “Part of it was damaged by a tornado – a good portion of it.” National Weather Service meteorologist Craig Cogil said it appeared that at least three tornadoes touched down. In Ames, football fans awaiting the start of the Iowa State Cyclones’ game against the University of Colorado were cleared from the stands and moved into Hilton Coliseum as the tornado sirens sounded. Ames Police dispatcher Pam Litchfield said there were reports of a building blown apart in the city, but it wasn’t clear if it was a home. A Boone County dispatcher confirmed that at least two tornadoes hit there, with major damage in the Boxholm and Pilot Mound areas, a few miles south of Stratford. A convenience store in Woodward, 30 miles south of Stratford, was also damaged by the storm. Richard Albracht, 59, had headed for his basement in Woodward when he saw shingles start to fly and heard the sirens. He said he went outside after the storm passed and found several homes damaged and an empty restaurant with only one wall left standing.
Share Facebook Twitter Google + LinkedIn Pinterest The Felicity Franklin FFA drumline started out with a mission to diversity the state competition. Today, they found themselves on the National FFA Talent stage. This National FFA Convention coverage brought to you by Wilmington College.
Most film studios operate under the assumption that the more buzz and positive sentiment a movie has on Twitter, the better the movie will perform at the box office. It ain’t necessarily so…Instead, it’s quality over quantity. Or maybe, influencers over volume. That is the basic formula for determining what works when it comes to whether or not the number of tweets equals movie ticket sales. As studios fork over big money for their end-of-year Oscar runs and social media campaigns, new research by the social advertising company 140 Proof is threatening to poke a gaping hole in those marketing plans. 140 Proof looked at 25 major Hollywood films released in 2012, compiling data on each movie’s social media activity (mentions and hashtags) two weeks before, and two weeks after the release. It found that the number of overall Twitter mentions is a poor predictor of box office sales (unlike tweet volume and Television ratings). What did correlate to box office success was the number of tweets from influential tastemakers – those films had greater potential for positive revenue. In other words, just creating more overall tweets can be ineffective in getting people into theatres, unless those tweets come from people whose voices have weight. Based on these findings, 140 Proof has partnered with Sony Pictures, Universal, AMC and HBO to analyze and forecast anticipated ticket sales and reach targeted audiences through social ads. Not All Movie Lovers Are Created EqualJon Elvekrog, the chief executive of 140 Proof, says what’s really going on here is movie marketers employing the same tactics on Twitter that they’ve been using for online advertising: Aiming for reach instead of engaging with key influencers. His model turns that around. “For studios that are looking at social, it comes down to making sure your efforts reach tastemakers, whether that’s through influencer programs or using targeted social ads.”“Driving ticket sales is direct advertising,” Elvekrog said. “While movies typically aim for mass market appeal, the findings in our data showed that if you get specific influencers to talk about the movie, that conversation has more bearing on ticket sales than a massive volume of conversation from the broader market.”Suranga Chandratillake, the founder and chief strategy officer at video search engine blinkx, thinks this model works – based on his own analysis of how blinkx monitors social channels. “You can look at all tweets to know if your marketing is working, and you can look at influencer tweets to know if your product is working,” he said. “Movie Marketing Is DifferentSo is this model specifically suited to work for films, and just on Twitter, or is there a larger message here? Elvekrog says the tactics used for deciphering film may not be as effective for traditional marketing, but it’s a field he admits his data hasn’t focused on. Instead, he thinks the model would be perfect for predicting sales of retail items. And he thinks predicting the success of television content would fall into the same category as films (although data from Nielsen suggests that television success is more volume based, perhaps because most of it is free). A more likely use of his model is a direct link between reaching influencers to drive consumer sales, rather than increasing overall visibility. “The tactics and approach that may work for a typical marketer, like Coke or GM to raise brand visibility, is proving not to be as effective for movie studios who need to get people to take an immediate action: Buy movie tickets,” Elvekrog said. “Product release: Games, autos, consumer goods, we see the phenomenon being particularly transferable to any event-based promotion where you’re working within a specific timeframe,” he said.Managing The Hype CycleKelly Lux, a social media strategist at Syracuse University’s iSchool agrees that model can work for retail. But she warns that an important determining factor for success is a less controllable variable, consumer sentiment, which can make or break sales. “This is transferable on a smaller scale to any kind of product launch that you can create hype around,” Lux said. “Sentiment is what’s important, and that can be much more difficult to parse out… Once the product lands in consumer hands it’s much more difficult for the brand to direct the sentiment the way they want.”Chandratillake also supported this reasoning and the predictive potential of influential tweets.“Whether you can apply this method to other industries, I think the answer is absolutely yes,” he said. “Adoption, i.e. actual purchases or actions, a bit like the box office numbers, correlate best to tweet volume by influencers, while buzz, i.e. people being aware of the product or campaign, correlate quite well to tweet mentions in general. “Leveraging TwitterElvekrog says the key to making Twitter work to drive sales is getting marketers to target the right people to help make the product known. His tip: Use the tools social-media offers. “Awareness is huge for marketers, especially those tasked with cultivating a long-lasting brand,” he said. “Social is amazing for brand awareness, particularly when you’re incorporating social data such as Likes, Pins and Twitter followers to deliver a brand message.”On the horizon, there’s been a lot of talk about using Twitter for stock picking. Small businesses are already doing it, so why not Wall St. firms? ETF Trends reports that investors are turning to social media over traditional news and the largest firms are working to create meaningful online relationships and communities. That could open opportunities for sentiment and analysis companies such as Boston-based Crimson Hexagon, and Indianapolis’ Fizziology. But according to Elvekrog, it’s not the same: “This could be because stock trading seems like it is sentiment driven when it is actually more fact driven,” Elvekrog said. “Or perhaps it is just because consumer sentiment and investing don’t have strong correlations. However, as the findings of our analysis show, consumer sentiment and consumer product acceptance are clearly correlated.”Photo courtesy of Shutterstock. A Comprehensive Guide to a Content Audit adam popescu Facebook is Becoming Less Personal and More Pro… Tags:#entertainment#film#social media The Dos and Don’ts of Brand Awareness Videos Guide to Performing Bulk Email Verification Related Posts
Another bevy of interesting Touch facts from everywhere… * A massive thank you to Karley Banks who kept everyone around Australia updated on the results and stories from the 2004 School Sport Australia Touch Championships on the Gold Coast. Her efforts were enormous and the stories incredibly entertaining! Her work helped ensure great coverage for the event and for Touch! If you haven’t already, make sure you check out the articles she has written. * Interest in Australian Touch is growing world-wide. As the number of hits on the website increases from around Australia, other countries also seem to be checking us out. We’re being looked at from Austria, Taiwan, Samoa, Egypt, Denmark, Thailand, Netherlands, the US and Togo just to name a few. For all those Touchies out there who are asking “Where the heck is Togo?” I had to have a look on the net myself with Lonely Planet providing all I needed to know… “Togo is a pencil-thin strip of land, but receives rave reviews from travellers. While LomÃ© and the beaches that surround it are the big draws for most vacationers, those who push on will be wowed by its unique village cultures and the vivacity of their markets and festivals. If there were a popularity contest among countries in West Africa, Togo would probably be a strong contender. Its political turmoil in the early 1990s reduced the stream of travellers to a trickle, but the tide is turning and the attractions that once brought them remain largely the same.” Full country name: Togolese Republic Area: 56,600 sq km Population: 5.4 million Capital City: LomÃ© (pop 600,000) People: 37 ethnic groups (the largest are EwÃ©, Mina and KabyÃ¨); less than 1% European and Syrian-Lebanese Language: Ewe, French Religion: indigenous beliefs (70%), Christian (20%), Muslim (10%) Government: republic under transition to multiparty democratic rule Head of State: President General GnassingbÃ© EyadÃ©ma Head of Government: Prime Minister Koffi Sama GDP: US$6.2 billion GDP per capita: US$1,300 Annual Growth: 4.8% Inflation: 15.7% Major Industries: Phosphate mining, agricultural processing, cement, handicrafts, textiles, beverages Major Trading Partners: Canada, US, Taiwan, Nigeria, Ghana, China, France, Cameroon * The latest media statistics are in…Touch has reached almost 30 million people Australia-wide via the newspapers, radio and television. This combined with nearly 14 million hits on ATA’s site this year, plus on-line journals and news articles, plus the websites of all local, regional and State Touch Associations is great news! Lets keep up the great work promoting our sport and its participants! * And we’re off and racing for the 2004 Melbourne Cup. The race that stops the nation takes place tomorrow (as if you didn’t know) and my money will be on Vinnie Roe, although Makybe Diva will be out for that back-to-back win and Elvstroem, Pacific Dancer and Media Puzzle will all be up there. (The way I figure it is that if I bet on at least half of the field I can’t look like I was wrong.) * A big mention has to go to the Wallsend Touch Association. Over the past few months Wallsend have been going to great lengths to develop their association website. It now includes heaps of information on competitions and draws, including downloadable fixtures. There is information on their sponsors, great biographies on their life members and also player and referee profiles. In addition, check out their photo gallery as well as a social calendar. As if that’s not impressive enough, you can check out the rules and by-laws, as well as media releases that have been issued! Check out www.wallsend.touch.asn.au * The NSWTA All Schools finals for year 7-8’s heats up this weekend. NSW Touch had a record 359 teams enter the year 7-8 competition this year, with the competition held at 24 venues around the State. Winners from each of those regions progressed through to the State finals. Keep an eye on the website next week for all the results of the finals. * Touch SA have continued to develop sponsorship programs for the sport, which is growing rapidly in the Aussie Rules dominated state. Their latest development is a sponsorship agreement with the Commonwealth Bank. Check out http://www.touch-sa.asn.au/main/index_news.html for the story. * Victoria Touch are looking to start a new junior Touch competition in November. With every junior competition that kicks off in the smaller Touch states, it’s a big plus for development. If you have any questions about their new competition, give Victoria Touch a call on (03) 9654 2866. * Monterey Keys Touch Association in South Queensland held their Cancer Cup on Sunday. The Cancer Cup was held to raise money for prostate cancer. 28 teams competed in mixed divisions; 11 years, 15 years, 35 years and Open. From all reports it was a great day of Touch, with former Olympian and Lord Mayor Ron Clark presenting the prizes from the Cup. It’s fantastic to see the sport of Touch supporting such a great cause! * Youth World Cup now just 2 Â½ months away! The 20’s sides and 18’s squads head to Runaway Bay next weekend, November 12-13. There the 20’s will be put through their paces in their first training as teams, while the final selections will be made for the 18’s sides. Keep watching the ATA site for all the latest news. * Just a quick note, after the winding forward of our clocks for daylight savings, Queensland are behind us…meaning their office opens at 10am our time. Not sure who’s luckier, the earlier starter or earlier finisher? * 8 weeks till Christmas! All story ideas or requests can be sent to Rachel Moyle, [email protected]
Touch Football Australia has announced the 2007 National Youth Development Squads encompassing the 20 Years Men’s, Women’s, and Mixed, as well as the 18 Years Boys, Girls, and Mixed divisions.The squads will tour New Zealand in June to participant in a training camp and a series of games against high quality opposition from Australia’s closest and most competitive International rivals.The announcement of the 2007 National Youth Development Squads and the Coaching personnel in the 6 respective Youth divisions is the first step in Australia’s plan to regain Champion nation status at the 2009 Youth World Cup.The National Youth Squads are: 20 Years Women’s:Ali Brigginshaw, Alyce Hulbert, Amy Regal, Amanda Skwarko, Ashleigh Dobbins, Belinda Hammett, Belinda Hayes, Bianca Mounsey, Brianna Shaw, Charli Simpkins, Dearne Cooper, Emily Hopkin, Emma Haines, Jessica Absolum, Jessica Shaw, Kara Gleeson, Kate Le Broq, Kelly Basford, Kelly Pepper, Kirsty Beer, Melissa Tyack, Nicky Albery, Nicole Beck, Nicole Mc Hugh, Samantha Hopkin, Sharong Wong, Sophie Broadhead, Stephanie Jackson, Stephanie Halpin,Teneile Shaw, Toni Elthrington, Toni Tupuhi.20 Years Men’s:Jono Butt, Alan Cates, Michael Chapman, Dwayne Conlon, Anthony Cowan, Greg Dillon, Dane Evans, Matt Finemore, Alex Glenn, Dylan Hennessey, Luke Hume, Rhys Jacks, John Kennedy, Maurice Kennedy,Ezekeil Meares, Beau Montgomery, Ricky Morris, Ben Moylan, Scott Naughton, Steve Naughton, Justin Otto, Jack Reed, Jason Schmidt, Michael Singh, Chris Small, Nicholas Sward. 18 Years Girls:Alei Spence, Alicia Quirk, Candice Humm, Eliza Naseby, Emilee Cherry, Emily Reed, Genevieve La Caze, Jaya Callinan, Jayne Royle, Jenaya Quan, Jess Mc Call, Jordan Ah Sam, Kelly Jones, Kirsty Quince, Kristin Wiruki, Kristy Brennan, Laura Chivers, Leah Goodrich, Leah Opie, Lizzie Campbell, Marriki Watego, Natalie Stephan-Daylight, Rebecca Lapraik, Rebecca Mounsey, Samantha Hammond, Patricia Michaelopoulos, Lauren Simpson, Haylee Henderson, Kobi Ruzzene, Elin Mortimer.18 Years Boys:Aaron Farkas, Albert Kelly, Ben Hughes, Blane Edwards, Cameron Breust, Clargy Saltmere, Cody Green, Daniel O’Brien, Eddie Johnson, Jacob Kara, Jake Evans, Justin Smith , Kale Johnson, Knox Djjmang, Kyle Hiscox, Liam Ayoub, Malcolm J Webster, Matthew Moylan, Michael Hodge, Nicholas Good, Oscar Sanft, Peter Norman, Shaye Moran, Travis Shaw, Tyson Brough, Ben Antonio, David Farkas, Jordan Marshall, Matthew Yiangou, David Shaw. National Youth Squad members will be contacted by TFA with full details regarding the New Zealand tour in coming weeks.
Eveton boss Silva says McCarthy fully fit and readyby Paul Vegas10 months agoSend to a friendShare the loveEverton midfielder James McCarthy is on the brink of a playing comeback after 11 months on the sidelines.Now fully recovered from a broken leg injury, McCarthy was involved with the squad for the visit of Newcastle earlier this month but did not make the bench.But with four matches in 212-and-a-half hours – the shortest time of all Premier League sides – from Boxing Day to New Year’s Day, he could be called upon.”James is progressing. He is getting better,” manager Marco Silva told evertontv when asked about his midfield options.”It is good to have all of them available. We will need all of them. It will be important in a busy month.”We have some games really close to each other, there is not the normal time to recover between games.”It is a matter of decisions. What I want is them working hard to be ready when the chance comes again.”I know games will give him a better condition, but we are playing tough, tough matches and it is not easy to give him what everybody knows will help him get better, which is minutes in those games.”But he is a worker and I really like him. He works really hard every day to achieve the best physical condition. He enjoys what he is doing.” About the authorPaul VegasShare the loveHave your say
Dutch pundit Derksen: No comparing Vilhena with Liverpool ace Wijnaldumby Paul Vegas25 days agoSend to a friendShare the loveDutch pundit Johan Derksen has slammed the Holland call of FK Krasnodar midfielder Tonny Vilhena.Comparing Vilhena with Liverpool midfielder Gini Wijnaldum, Derksen blasted Ronald Koeman’s selection.The former FC Cambuur star told Veronica Inside: “I don’t think Hateboer is international. I don’t think Vilhena is an international either. I think that is a run-your-rot show. He plays simple football running with the ball and then a bit wide. You can’t do it anymore. “A player like Georginio Wijnaldum is corrected by ten other players at Liverpool. Vilhena was able to run and fly at Feyenoord. People in the media said he was doing so well, so he started to believe in himself. You don’t have time for that at a club like Liverpool.” About the authorPaul VegasShare the loveHave your say
Commanding Officer of the Jamaica Constabulary Force (JCF) Traffic and Highway Division, Senior Superintendent of Police (SSP) Calvin Allen says that his team will be maintaining a presence along major thoroughfares in the corporate area, in order to ease the flow of traffic.SSP Allen told a recent meeting of the Rotary Club of St. Andrew North that the division stands ready to grant whatever assistance is necessary, to facilitate commuters getting around on time.“By making our presence felt, we expect to reduce the level of indiscipline and we are committed to that even while we operate against the background of our resource constraints,” he stated.He informed that his team has maintained a presence on Constant Spring Road and pointed out that it is the second most used corridor in the corporate area, second only to Nelson Mandela Highway which has approximately 65,000 vehicles traversing it on a daily basis.“Constant Spring Road sees somewhere between 46,000 and 48,000 vehicles on a daily basis, so it is important for us to be out there, especially when some of the unruly public passenger vehicle drivers try to get away with untoward behavior like the use of the opposite lane to try to avoid the traffic flow,” SSP Allen said.“I would like to have similar presence on Hope Road, Red Hills Road, Washington Boulevard and Barbican Road. We are working towards that, but there are some constraints,” he added.SSP Allen noted that he is mindful of the many challenges that remain on the roadways, such as the indiscipline of motorist.According to the Traffic Division Head, at least two other situations affect the flow of traffic, one of which is the country’s current vehicular population.“Over the last five years, the number of vehicles on our roads has basically doubled. As such, there is a peak hour flow right throughout the day. At the same time, we are in the process of bringing our road infrastructure in line with that,” he said. SSP Allen noted that road conditions also affect the flow of traffic and that he is happy for the road repairs that are currently taking place.“When a vehicle slows down to negotiate a rough area, it affects as many as 100 that may be behind. Many times you are in traffic and wonder what is happening down the road thinking it may be a collision when it is just motorists slowing down in a rough area,” he explained. He expressed confidence that once the road repairs have been completed, there should be a positive effect on traffic in the corporate area. Commanding Officer of the Jamaica Constabulary Force (JCF) Traffic and Highway Division, Senior Superintendent of Police (SSP) Calvin Allen says that his team will be maintaining a presence along major thoroughfares in the corporate area, in order to ease the flow of traffic. SSP Allen told a recent meeting of the Rotary Club of St. Andrew North that the division stands ready to grant whatever assistance is necessary, to facilitate commuters getting around on time. “Constant Spring Road sees somewhere between 46,000 and 48,000 vehicles on a daily basis, so it is important for us to be out there, especially when some of the unruly public passenger vehicle drivers try to get away with untoward behavior like the use of the opposite lane to try to avoid the traffic flow,” SSP Allen said. SSP Allen noted that he is mindful of the many challenges that remain on the roadways, such as the indiscipline of motorist. Story Highlights
Grammy Award-winning artist Ice-T spoke as part of Bunker Hill Community College’s Compelling Conversations speaker series on February 26, delivering a lively talk that drew laughs and applause from an overflow audience.Grammy Award-winning artist Ice-TBefore his presentation, Ice-T enjoyed a lunch prepared by Culinary Arts students and interacted with students in two Learning Community Seminars, “Connecting to Your Inner Orange Line: Next Stop, Community College” and “Do the Right Thing.”Ice-T described losing both of his parents at an early age and finding a substitute family as an affiliate of the Rollin’ 60’s Crip Gang in Los Angeles, California. He enlisted as a U.S. Army Ranger and served four years, he said, but when a sergeant told him he wouldn’t make it in real life, Ice-T decided to “stop being a chess piece on a board.” Eventually he transformed what he called crime rhymes into a rap career as the self-proclaimed original gangster, and paid his dues in a handful of low-budget films before winning better roles.Offering encouragement to the largely student audience, Ice-T said, “You are starting from a better place than I did. You’re right where you should be.” He advised students to choose their own path, stay focused and be willing to work hard. After Ice-T’s talk, BHCC English major and veteran Robert Harrigan rapped a rhyme he wrote about suicide and PTSD that won sustained applause from Ice-T and the audience.Born Tracy Marrow in Newark, New Jersey, Ice-T launched his rap music career in 1984 in the film Breakin’ and went on to record a string of groundbreaking rap records. He subsequently formed the thrash metal band Body Count. His acting career includes roles in the films New Jack City, Ricochet, Trespass, Johnny Mnemonic, Surviving the Game, Tank Girl, and on NBC-TV’s Law & Order: Special Victims Unit, where he plays Detective Fin Tutuola. At 17 years his is the longest running stint for a television cop. He serves as a mentor for at-risk youth.For more than a decade, Compelling Conversations has brought high-profile speakers to Bunker Hill Community College to discuss their professional experience and provide inspiration for students — from actor Giancarlo Esposito to boxer Laila Ali, filmmaker Ken Burns, author and political commentator Bob Woodward and former president of Ireland Mary Robinson. Learn more about the BHCC Compelling Conversations Series at bhcc.mass.edu/cc.Source:PR Newswire