上海后花园RX Tag Archive
Anthony Kindred of Kindred’s Bakery in Surrey told members at this year’s NAMB conference that the Food Standards Agency (FSA) wants bakers to reach 2010 salt targets of 1.1g salt per 100g of bread. At his bakery, the FSA took a test loaf, analysed it and said that, whereas many bakers based salt on flour weight, they wanted it based on dough weight. Tests are still at the research stage.Janet Carr, of Warings Bakery in Reading, asked if news on salt could appear in the British Baker Bakers’ Review pages.Dennis Hume of Hume’s bakery in Essex said he had visited Marriages, the miller, and made loaves with the 2010 and 2012 targets – a tin and an oven-bottom loaf. He said that, as a result, he was not as concerned as he had been in the past. And Norman Olley of Elmham bakery Norfolk said he thought the craft sector was so close to target levels, they could beat the plant bakers.A conference highlight was a bread, pastries and cake display by Reeves the Bakers, Salisbury.l For more on the NAMB event, see the Bakers’ Review pages in the next issue of BB.
Mars Chocolate Drinks & Treats (MCD&T) has extended its Maltesers Biscuits range with a mint flavour.Its Mint Maltesers Biscuits comprise three mint and malt bobbles, smothered in milk chocolate, creating a “snap and crunch”. They are available for an rsp of £1.49.At 110g, the pack of ten biscuits are part of a range extension following the success of the firm’s original Maltesers Biscuits, launched earlier this year.The UK sweet biscuit category is worth £2.7 billion, and is growing at a rate of 2.4% year on year, according to data firms Nielsen and Kantar.“While the appeal of Maltesers is universal, mint chocolate particularly appeals to a consumers aged 35 and above. We believe that a combination of the innovation format, popularity of the brand and the mint flavour will drive new consumers to the category,” said Michelle Frost, general manager at Mars Chocolate Drinks and Treats.48% of Maltesers Biscuits’ sales have been incremental to the special treats category demonstrating the strength of the range to attract new customers, Kantar added.“In January, we said that the launch of Maltesers Biscuits would be the biggest biscuit launch of the year, and in value terms are delighted that this has proved to be the case. We believe that the launch of Mint Maltesers Biscuits will be equally successful in attracting new category consumers.”Mint Maltesers Biscuits are available in Asda and Sainsbury’s this month and Tesco in October.