Teng Dapeng a qualified product manager should be half an SEO specialist

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SEO has been understood by most websites and used in varying degrees. Many Internet companies will have someone to do SEO work, or find an outsourcing company that specializes in SEO, which shows the importance of SEO work.

But for the

product manager, when the product is discussed by the SEO staff to participate, especially out of this part of the work outsourcing company, let SEO staff to participate in the discussion are more trouble, result in products through the SEO optimization, wasting a lot of manpower and financial resources, and some optimization work do not place. Therefore, as a qualified product manager, we should be a half SEO experts, in the design of products, we should take into account the SEO problem, because the product design into the SEO, much better than the late optimization effect.

so, as a product manager, what aspects of SEO should we work on when designing a product?

1 and URL design

URL in the SEO optimization accounted for a large proportion, and this is the product line, SEO personnel is difficult to change, so this is the product personnel SEO work focus.

to do URL design, we must first know what kind of URL is more likely to be included in search engines:

we continue to study the search engine at the same time, the search engine is also in constant research of user habits, determine the professional website and the importance of each page is a search engine user operation simulation by URL, the following is the site of URL in search engine priority:

1, www.pcw.com.cn, in general, this URL should be the home page, the most important page in a web site;

2, zl.pcw.com.cn channel home, the importance of second only to the home page;

3, www.pcw.com.cn/media/ level column home page, the importance is inferior to the channel home page

4, www.pcw.com.cn/index/forum/ two section column home page, the importance is inferior to a level column home page

5, www.pcw.com.cn/aaa.html, plain article page

6, bbs.cfan.com.cn/viewthread.php, tid=789238, dynamic batch generated pages

we can see that in the design of a product, try to use the URL high weight, especially the final page, must not be ignored, such as some like www.pcw.com.cn/media/zhuanti/mp3/aaa.html URL would appear less as far as possible, or not. And mostly with zl.p>

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