The Danone Nations Cup, the biggest juvenile soccer tournament in the world, announced Monday that it has joined ‘Common Goal’ and will donate 1 percent of the competition’s total budget and 1 percent of the revenue it has from sponsorships to the causes defended by this movement led by the Spanish midfielder Juan Mata. As indicated by the ‘DNC’, these donations will be used to support initiatives that promote the United Nations Sustainable Development Goals (SDGs) through football and will allow addressing some of the social problems that players voted in the last edition of the fry tournament as the challenges they considered most important to them, among which are gender inequality and poverty. “For 20 years, the Danone Nations Cup has encouraged children to become agents of change. During the 2019 World Final in Barcelona, 700 children from 27 countries expressed themselves by voting for the Sustainable Development Goals on which they want us to act “explained Mathias Vicherat, general secretary of Danone. He made it clear that “business and sport can be a force for positive social and environmental change.” “Therefore, we are proud to partner with ‘Common Goal’ to act on what matters most to children and build a sustainable future together,” he said, also calling on the ‘partners’ of the ‘DNC’ to join to this solidarity movement “for and with children”. For its part, the founder and CEO of Common Goal, Jürgen Griesbeck, celebrated the involvement of “an international competition and an entity that has recognized the importance of involving future generations in the conversation on how to build a more sustainable and fair future. for all”. “We are delighted to see Danone encouraging other collaborators and partners to get involved and we expect many to follow his leadership,” he added. The ‘Common Goal’ movement began in August 2017 with the Spanish Manchester United player, Juan Mata. Since then, more than 140 professional soccer players and coaches, senior executives such as UEFA President Aleksander Ceferin, and football clubs have joined.